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Well before Mo Siegel traveled to the forested countryside neighboring Boulder, Colorado in 1968 to pick herbs, he demonstrated a penchant for using the yields of nature to make money. A colorful tale of corporate history was the result, a story played out during the company ’s formative decades that charted the rise, development, and maturity of Celestial Seasonings, building to the dominant market position it occupied during the 1990s. Celestial Seasonings, twenty years after it was created, continued to occupy a singular position in the corporate world, standing out as a unique enterprise that in many respects outlived and then carried forward the environmental and philosophical precepts engendering its birth. Though Mo Siegel ’s first herb harvesting trip touched off the creation of a new corporate force in the business world, the development of which was spearheaded by Siegel himself, the company ’s history did not betray the idyllic setting nor the revolutionary social movement from which it emerged. What could have represented nothing more than a carefree excursion made during the “Summer of Love, ” or perhaps another example of the 1960s generation “tuning in and dropping out ” by returning to the simplicity of nature, represented instead the first stirrings of a powerful corporate enterprise, undoubtedly one of the anathemas of wild herb pluckers throughout the country. Despite its idyllic image of a teenager traipsing through meadows and harvesting what nature had to offer, the Rocky Mountain tableau, with 19 year-old Mo Siegel at its center, marked the beginning of what would in a short time become Celestial Seasonings, the pioneer of the herb tea industry in the United States and its leading competitor in the decades to come. The birth of the United States ’ largest manufacturer of herb teas begins in the canyons and forests of the Rocky Mountains, where 19-year old Morris “Mo ” Siegel began gathering wild herbs in 1968.

During the mid-1990s, Celestial Seasonings controlled an estimated 51 percent of the herb tea market.

” In 1984, the company was purchased by Kraft, Inc., then cut its ties to its parent company through a leveraged buyout in 1988 before going public in 1993. Chiefly responsible for creating the herb tea industry in the United States, Celestial Seasonings was founded by Mo Siegel and Wyck Hay, who introduced the country ’s consumers to colorfully packaged, decaffeinated herb teas that offered “soothing teas for a nervous world. markets roughly 50 different tea varieties in the United States and abroad. The largest manufacturer and marketer of herb teas in the United States, Celestial Seasonings, Inc. SICs: 2099 Food Preparations, Not Elsewhere Classified Incorporated: 1972 as Celestial Seasonings, Inc.

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